"You can tell who the strong women are. They are the ones building up one another, instead of tearing each other down!"
When two successful lady bosses in their own right put their heads together to design a SS17 collection for the corporate women of Australia, so they can continue to command those corridors, is something worth celebrating!
"The Drawing Board"
In October 2016 and after 2 years of cross promoting each other's work, Emily Plummer, Corporate Catwalker and Laura Chong, 400cO Director decided to make good on an idea and design a range together. With both of us appreciating each others' style and having very similar idea,s the range was designed in a few short hours. The collection caters for comfort, style, body shapes, corporate lifestyle whilst being corporate chic. Specifically,
The monochrome designs are timeless, classic and easy for every woman to carry, especially those who may be afraid to inject colour into their corporate wardrobe. The designs are investment pieces and the styles will not fade come next season.
The range is "ready to wear" and perfect for the busy corporate woman. The designs to not require styling of a morning, but lend them selves to accessorizing with a belt, statement necklace, shoe or bold red lipstick.
We know you ladies are working long hours and the last ones in the office of an evening, so comfort was a factor definitely considered when conceptualizing the designs. There is lots of room to hustle in the designs!
There is a piece for every woman in this range, the dress being my favourite of the collection, as there is there is enough room for every womans curves.
The high neck, racer staple tops were essentials, to incorporate into this range too, which can be paired with any type of pant or skirt, tucked in or out.
'Work to play' is the motto a woman's corporate wardrobe should adopt. The black and white contrast makes it fun enough to take you from the corridors to cocktails.
The "Woman on the Go" range was born.
Original designs by Emily Plummer and Laura Chong